


The launch of the third generation of the Toyota Yaris offers a new chapter in the continuing success story of European models. In the past decade, the interest in the Yaris continued participation in the segment of more than 5%. It is a powerful factor for increasing sales in Europe, improving the brand image and become an important part of the European operations of manufacturing companies.
The new Toyota Yaris will compete in the B segment - which represents 26% of the total market, equivalent to nearly 4 million sales per year, which remains the main area of sales in the European car market. The segment is currently dominated by vehicles that account for more petrolengined 2/3 of mixture.
Over the past year has increased the fragmentation of the segment b, since the introduction of the increasing diversity of new models such as the B-MPV and SUV. But accounting for 50% of total sales, remains the most important since the segment and selling body style.
With fuel costs are greater and the reduction of CO2 caused by the tax rate to customers in other segments, the B-segment sales are expected to remain stable in the near future.
The second generation Toyota Yaris has been praised for its interior space of resistance, flexibility, reliability and drivability of the engine in an urban environment. The new Yaris combines the power of previous generation vehicle, execution of design, while offering a more dynamic and sophisticated, certainly a step in the development segment of the sensory quality, affordable media connectivity and efficient engine speed delivery is important in urban and modern.
All Yaris Smart Dynamic DNA to pack more
Since the launch of the first European Toyota Yaris 1999, each generation of the car was built according to the key concept. "Compact and outside the region" Yaris quickly became known as "genius Piccolo" (piece of genius) - a testament to ingenuity on the packaging of the first two generations of the car.
The third generation Toyota Yaris inherits all intelligent distribution of DNA in previous generations, while showing off a more attractive car that fits the design of the executions bolder, more dynamic and elegant, with European unity.
The total length of the car is now 3885 mm, a small increase to 100 mm. With an average length of 4 m car in the segment B remains the new Yaris is one of the most compact cars in its class. This is reflected in the circle of its leaders in its class is only 4.7 meters, the new Toyota Yaris flexible, especially for city driving.
The new Yaris is the same width of 1695 mm, while the top has been reduced by 20 mm to 1510 mm, giving the car a lower center of gravity and a stronger commitment. To be well proportioned, was the wheelbase was extended to 50 mm, and short front and rear overhang design and prominent wheel arches express stability, agility and dynamism.
Bold front treatment is identified by the Toyota Yaris as the first car to offer the new face of the next generation of the Toyota family. The key to a change in the design of new front with respect to net top and bottom, with the emphasis now is on the other increases.
Elegantly sculpted to highlight the Toyota brand, the grill is a great leader, flanked by new concave shape, a horizontal "long term" see the light. Its elegant design that combines light and value, the front of the smoke "to emphasize style bravest Yaris" news is more comprehensive.
In the lower bumper sections, a major source of home central bank's supply of air to focus on the vehicle, improving its center of gravity lower and Toyota Yaris has the appearance of adaptation on the ground before.
While maintaining the classic model of the regime's yo 'graphics, the new style of elements on the front look of the Toyota Yaris, bolder more masculine.
In profile, the dynamics of the vehicle structure is reinforced by the most prominent waist is heavily weighted to the primary key for each type of generation Yaris.
The high quality of perception of space and recreational
The primary purpose of pattern in the Toyota Yaris is to create a taxi driver with a weight of more focused design. The driver and passenger space clearly divided, with emphasis on a new focus on driver ergonomics.
Enter the horizontal lines to create a strong sense of place, which led to the board, place a soft cloth and carved as the driver moves the right to hold the door panels, which increases the feeling of space inside.
Color panel doors and efforts shelf in the seat upholstery of the class structure, the strengthening of the quantitative methods of insight.
The quality perception is reinforced by the many details of common quality, high. Channels of instrument drivers, multimedia touch screen and take the air in the final metal weapon, a concave cross-section of the ring. And all the control and switching functions, the convex portions of the chrome.
The Customs Information Package
They are designed to enhance comfort and convenience aboard a packet number of upgrade options Yaris offers customers exceptional value for money.
A VIP package of leather seats, side windows and the driver of privacy and the front passenger leg lighting.
A package that bundles voice amplifier, two speakers and 8 of 280 watts of high quality. The vision is to offer customers a package with front fog lights and a panoramic glass roof, sunroof, front and independent rear opening.
Census a package equipped with automatic wipers and lights, mirrors and an electro-chromatic. The census Smart packaging to send the packet contents smart Census. The design package includes alloy wheels of 15 inches and front fog lamps.